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How to improve SEO?

1. Publish relevant content. Content is still King in this day and age and viewer retention is an important metric for Google's consideration in whether your website is deemed an authority or not.

2. Having the right page title and meta data tells Google precisely what the topic on your page is about. The meta data acts like a sales copy so make sure that this is written with the user in mind for maximum clicks and engagement.

3. Mobile speed. Having an optimal mobile speed load is crucial for your website's overall rankings.

4. Alt tags for images. Image SEO is a thing! Make sure you give your images a proper description which will reflect on the Google images search.

How to improve SEO skills?

1. Follow authoritative SEO authors on social media. From time to time they offer proper guidance on how to optimise your website. Getting perspective is crucial for your overall growth and understanding of how your website should function.

2. Improve site navigation

3. Fix duplicate content.

4. Optimise your website for speed.

5. Produce engaging and high quality content that adds value for everyone.

How can I learn SEO skills?

1. Google Webmaster Central blog. The official webmasters at Google from time to time publish articles which are SEO-centric and relevant to today's websites.

2. Search engine Journal.

4. Search engine land.

5. The MOZ blog.

6. Our very own Digital Muscle blog.

Do I need to pay for SEO?

The short answer is yes. Unless if you have a full team of SEO-ready people and copywriters in-house then probably no need. Also, you should be working on the business, not in the business. The average hourly SEO rate is between $75-$200 per hour. Monthly SEO retainers are typically somewhere between $1500-$5000 per month.

How much does an SEO audit cost?

Typically this starts at around $495 but it also depends on how deep and pages we cover. For e-commerce websites, a complete audit will cost around $1000.