Knowledge Base

Social media marketing has made a huge difference in the way businesses (large and small) operate. The success stories we’ve encountered over the years since SMM entered the picture are certainly worth replicating. Who doesn’t love social media benchmarks? With the right strategies in place, these benchmarks basically catapult businesses into the spotlight and into the supportive arms of dedicated customers. This year’s Social Media Industry Benchmark Report is one of the most comprehensive versions ever. It includes 1,800 surveys of leading brands and companies, giving a closer look into…

With its reputation as a global tech giant, Google is also a go-to place for shopaholics who want to discover the latest products and brands. Online buyers are keen to continue their shopping journey with Google’s help. On the website and image search results, online shoppers get a glimpse of valuable information such as site ratings, product descriptions, price overviews and the like through rich snippets. What is Google’s secret? Why do customers experience successful shopping experiences with the world’s major search engine? It’s Google ability to connect possible customers…

Here’s another set of misconceptions web marketers have about Google. We think we’ve figured out the world’s biggest search engine only to realise that... the more we know, the more we don’t know. The Truth About Lag Times So how does Google process websites, pages and online documents once they’ve crawled them? Does it take long? Web marketers may not realise it but Google’s URL Inspection Tool is not what it seems. Sure, you can submit URLs through the Search Console and within a few minutes, Google will confirm that…

Here’s something every website owner needs to know: for every keyword query, more than 90 per cent of search results won’t get any clicks. SEO gurus and web experts may advocate for 1st-page ranking for your target keywords, but getting first place in the SERPs does not guarantee a steady stream of clicks. At all. There is definitely more to search engine marketing than meets the eye. It’s a growing science that is yet to reach a set of clear-cut standards. This also means that retrieving or searching for information…