Knowledge Base

  • How Much Does a Professional Website Design Cost?

    By Christine Hazel 20 Apr 2018

    Many entrepreneurs, investors and professionals build websites to increase their profits and create a brand online. But the digital space can be baffling at times. Clients without marketing experience often ask: ➲ How long does it take to build a website? ➲ How much does it cost to build one? Every successful website undergoes a process. Websites rarely get to the top of search rankings by sheer chance. There is some deliberate goal behind their creation – often with target users in mind. Before answering the questions above, know the…

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  • 200 Useful Websites for Netizens and Digital Marketers

    By Christine Hazel 19 Apr 2018

    As of 2018, there are 1 billion websites populating the Internet. These websites come in all variants – forums, blogs, communities, social networks, directories, corporate websites, e-commerce platforms and more. There is hardly any industry or topic the Internet has not covered yet. Every search query is tied to hundreds and thousands of websites, a number of which compete for a spot on page 1. Data related to these search queries such as search volume and serve as bases for keyword research. Below is a list of the most frequently…

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  • Fringe Benefits of Google AMP

    By Christine Hazel 04 Apr 2018

    Accelerated Mobile Pages or AMP tread the line between the quality and trustworthiness of your site and its actual performance on search results. This Google innovation stands in the place where your digital marketing efforts and search engine algorithms intersect. Google launched AMP in 2015 to support mobile-friendly websites and in keeping with its inevitable transition to mobile-first index. AMP-certified pages have small lightning bolts when they appear on search engine results. But are accelerated mobile pages necessary to your SEO efforts? How do they work and what is their main…

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  • Reboot Your Link Building Strategy: Get Rid of Incorrect Anchor Texts

    By Christine Hazel 13 Mar 2018

    Anchor texts and backlinks are the lifeblood of content marketing. Without them, it will be hard for Google to see the relationship between your content and the industry you serve. They help search engines understand the nature of your business and how your website relates to other websites in cyberspace. Let's just assume you know nothing about anchor texts and you're new to SEO. You wonder what they are and why you need them. Anchor texts are words or phrases in a content with hyperlinks in them. Often displayed in…

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  • Dealing with SEO Cowboys and Choosing the Right SEO Company

    By Christine Hazel 12 Mar 2018

    Letting other people handle crucial tasks can be challenging especially when you've been burned before. At the start of every project, you're crossing your fingers hoping you won't be scammed. Businesses often find it difficult to choose the right SEO company to spearhead their online marketing. The field is rife with so many SEO cowboys that it's a source of confusion for many discerning companies. Experts are people we can rely on for knowledge that's not covered by our experience or education. We need their guidance on matters we know…

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