Unfortunately, you or the SEO company that you employed have built links which could be against Google’s quality guidelines. Or you could have spammed your entire onsite page with keywords, duplicated content from elsewhere, over-optimised on a set of particular keywords, backdoor pages, the issues go on and on. One way to find out if you have been penalised by Google is by logging in to your Webmaster tools. There should be a message from Google detailing the type of penalty being imposed. In some rare cases, there might not be a message so you will need to contact us to find out if you are in fact a victim of being penalised by Google. Only a thorough link audit will be able to determine this.

If you have been hit by a manual penalty, then we will need to get to work immediately. In some cases you could of been affected by an algorithmic update, in which a thorough and detailed look into your website and link profile will need to be analysed.

We are active contributors to the SEO forums and we are spontaneously on Twitter following other reputable SEO profiles. We have been removing penalties since 2013.  Before taking onboard a client for SEO, we always conduct a link audit and check prior to embarking on a SEO campaign.

Our Google penalty recovery services are very case-specific. It’s not like we have a blueprint of what needs to be conducted. You may have received a toxic backlink from a source which could take weeks or even months to remove. Usually, a site which has accumulated over 1000 backlinks could take weeks to analyse and remove. For anything over 1000 backlinks, a rough time line would be provided to completion. In general, please do allow 60-90 business days for us to clear Google penalty issues.

Communication is key. Normally it will be us chasing you instead of you chasing us, as we will require full details of who you worked with so that we can compile a case for Google. Obviously we are also available both on the telephone and on email.

When your site is hit with either a partial or manual penalty, Google will issue you a message through your Webmaster tools. However, as with 70% of our cases, natural algorithmic penalties are quite hard to detect as there is no message associated with it. If you suspect and experience a huge drop in organic traffic, then your site may require an audit under human eyes to be able to clear this penalty. This could take a bit of time to resolve as opposed to a normal manual penalty.

It is strongly and highly recommended to always work within the Google quality guidelines. Often, seeking links for the purpose of manipulating Google’s search results will result in exactly this – a penalty. Always conduct due diligence on the SEO company that you choose to employ to look after your results, after all, it is your business that you are putting in their hands. Focus on E-A-T (Expertise, Authorativeness and Trust).

No, not quite. What you are failing to understand is that there are a plethora of keywords for each website. There is never an SEO campaign which is running and targeting the same keywords.

We can if you want us to.

Again, we can. However, this is to be determined on a case-by-case basis. There are certain websites which cannot accumulate backlinks for a while until the penalty is well and truly over. We’d like for you to respect our decision also should we decline the request to work together on the SEO as we are also selective in who we choose to work with. If we believe there is a website out there which will not benefit from our SEO campaign then we will let you know from the very start.