Building brand awareness is next to impossible without a concrete digital marketing plan. If your goal is to operate a successful business for a long time, make sure your company has strong foundations and a clear identity in a saturated marketplace.
A solid digital marketing plan is multidimensional. It cuts across several areas of an organisation (including customer service, sales, and frontline operations). That is why prior to drafting your plan, you ought to ask yourself these questions:
(1) Why does marketing matter to my company? (2) Who are my target demographics and why should I focus on them? (3) How long will I run this marketing campaign? (4) Do I have a working budget? (5) What are my priority areas? (6) Which online marketing strategies suit my niche/industry and existing budget? (7) What is my real goal for marketing my company online?
Go through these questions one by one. They can guide you throughout the drafting and implementing the process.
If you’re not convinced digital marketing is necessary to running your business, take time to explore the list below and perhaps you’ll warm up to the idea:
Marketing 101: educate the customer. What better way to let potential customers know about your company and what you’re offering than through online marketing. With a great chunk of the world’s population so dependent on the Internet these days, your website and business pages become the perfect platforms for reaching out to customers who are constantly online.
No need to spend money printing brochures, pamphlets and posters. Simply email a digital newsletter or a well-designed proposal without beating around the bush. If satisfied with the information you provided, interested customers will not hesitate to respond immediately.
The beauty of digital marketing is that it is cost-efficient. You do not need much to reach out to potential customers. Moreover, in the online world, there are equal opportunities for businesses. It does not matter if you’re a big business, a struggling one or a startup. Everyone plays on the same field and can enjoy the same promotional tools and services.
If you happen to win the favour of search engine algorithms, thanks to quality content and SEO-friendly website design, then you’ll have an edge over more established competitors. The use of PPC advertising will also increase your advantage since its innate system does not discriminate against company size.
Promoting online means you have access to any number of free social media networks, where you can connect with several potential customers. Your business pages may serve as venues for spreading the word about your brand, announcing promos or showcasing new products. Through such platforms, you can gain a following regardless of how established your competitors are.
One clear reason companies promote online because it is easier to form and sustain a brand identity online. As long as your content keywords make it clear to search engines, your website will be indexed in the proper niche and category. This makes it easier for target customers to find you and enquire where necessary.
For your part, build upon the search categories where you frequently appear. For instance, if your business website consistently appears on search queries related to clothes boutique and clothes supplier, then take advantage of the keywords by using them on your website content.
As a business owner, you are responsible for all digital marketing plan initiatives. Your company will grow in the right direction if you have a clear vision of where you want it to go. Should you arrive at a crossroads and find yourself doubting your plans, recall the reasons listed above. Be assured that once the growing pains are over, a solid online marketing plan will never fail.
When in doubt or if your frontline obligations are too much to handle, feel free to give us a call! Digital Muscle is a team of experienced SEO specialists and web designers based in Sydney, Australia. To enquire about our services or speak with an in-house staff, contact our digital marketing agency here.