Local SEO!!!Isn’t that something which is completely relevant to your business but left aside? First, let me be clear that We will not discuss any sort of checklist today (That is for Saturdays, right?). Here you will get a complete Local SEO 101 Guide.
Why Is This Local SEO Stuff Important Anyways?Local SEO strategies help you to boost your website for the local searches. The real deals, the real persons for whom you created your website. If your brick and mortar business is in Melbourne, there is no point in showing up in the search results of Sydney. With the right approach, you can improve your local SEO rankings which will help you materialise the real audience of your business. In this guide, you will learn some obvious practices and some new ones too. So, are you ready to rumble for your local audience? Then, “It’s Time!!!”, let’s get you started
Local SEO 101The first one coming out for you is,
Focusing On Title & Meta DescriptionFirst, what are title and meta description? (there is a reason I called this guide as 101) Title and Meta description tags are HTML elements which can help you in the content customization of your web page. These elements contain information about the content of your web page that will appear in the search engine result pages (SERPs). Think of these elements as micro-ad for your website.
Citations & Online Directories Still Ranks You Up
Google My Business Can Come In Handy
Online Review Gives You Authority
Schema Markup Boost Your Local Ranking
Google Lens Is The Future
Voice Search Queries Will Increase Your Visibility
Over To YouSo, now you know how you can optimise your website for the local audience. If being a local leader is your priority, you take this necessary path which will lead you and your business to greater heights. Let’s have a look again at the pointers we discussed above for your convenience. Title and Meta description tags are HTML elements which can help you in customising the content of your web page. These elements contain the content of your web page that will appear in the search engine result pages (SERPs). As a small company, you must enlist your business on at least on one local business listing site. If you don’t do that, you will definitely lose a large chunk of local audience. Google My Business commonly known as GMB is a directory. But it is one of the biggest directories in the digital soil. Your business must have a Google My Business page if you want to penetrate your local market. Online reviews have a great impact on a business’s authority level. Google wants you to add schema markup for your website as it makes easy for the spider to decide what is in your content. So, use schema markup and rank for your relevant customers. Visual searches are speeding up and by the time it presses on the full throttle, you need to buckle up. You can find a number of people who prefer images over the text. This gives food for thought and Google developers cooked “Google Lens” a visual search engine. By 2020, over 50% of queries will be voice searches. The important aspect is that voice queries are different from normal queries. They mimic how real people talk. I hope that you like this post. Keep these courses of action close while strategizing for your local audience and you will get the favourable results. Good Luck in your future endeavour