Survey on Global Consumers Returned Surprising Results

Survey on Global Consumers Returned Surprising Results
In a recent survey, 78 per cent of consumers across the globe said they would not pay to remove ads on a content. According to this study, led by MiQ, majority of online readers prefer content with ads as long as they're free. Ad-free content accessible through paid subscription does not seem like a worthy investment. A total of 5,630 consumers coming from eight countries participated in the survey. 78 per cent of these global consumers voiced out their dislike for ads. However, while they do not like ads, they also do not want to pay for ad-free versions of their preferred content. Furthermore, 51 per cent understand that advertising on content is a "necessary trade-off." Ads are necessary so websites can keep releasing valuable content. Last but not the least, the survey noted how 34 per cent of respondents said they would pay for subscription services within the next five years.

Instagram Influencers Will Continue to Grow

Stats related to influencer marketing were also quite upbeat. The 2019 State of Influencer Marketing Report from Klear recently disclosed a 48 per cent increase in Instagram influencer activity for the greater part of this year. Compared to last year's upward statistics, influencer growth rate surged to 9 per cent. The team from Klear analysed more than three million sponsored Instagram posts, including posts using the hashtag #ad. All posts should have been posted this year. It was also reported that influencer marketing is mostly a women's game. Meaning, there are more female influencers than males. In fact, females comprise 84 per cent of the IG industry. Global IG users are also 52 per cent female and 48 per cent male. Moreover, millennials are conquering IG with the following: (1) 54 per cent of overall content were created by influencers between 25 and 34 years old (2) 34 per cent of Instagram’s global user base are between 25 to 34 years old The 25-34 age bracket is by far the biggest demographic. Though they occupy a solid area of the influencer spectrum, another age group has the lion's share.
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