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SEO Client Case Study - Visibility Increased By Over 40%


123Inkjets is an Australian based ink and toner cartridges provider with an inexpensive range of products to choose from. Established in 2003, 123Inkjets has proved to be one of the most renowned cartridges providers across Australia for its excellence in customer service and offering quality cartridges at a discounted price. Their reputation is further enhanced by partnering with Lexmark which authorises 123Inkjets as a supplies partner.



After investigating the entire site to determine the areas that needed improvement and refinement, we created a holistic strategy encompassing content and technical factors. Fresh and relevant content was placed throughout the site and an appropriate and focused outreach strategy was implemented.



The rankings of the site have improved significantly since coming off an SEO campaign with a previous company.


“Digital Muscle has played a vital role in ensuring 123Inkjets always rank above our competitors which in turn is having very positive results for our business. We look forward to continuing our SEO campaign with them in the years to come”.

Allen Tsang –


Arthur Choi

Arthur Choi

SEO Strategist

70% technical SEO, 30% offsite optimisation. Loves to strategise and build organic SEO campaigns for plumbers, excavators and e-commerce clients.

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