Question By Question AnalysisIn this section, you will get to know the questions they asked their 1,000+ participants. Then we will create a bit by bit understanding of how these inputs can be used in your business to get the best out of it. FYI (For Your Information!!!), the sample size was 1,000+ out of which 1,036 were the valid responses. Without further ado, let’s get you started,
Where People Prefer To Use Voice Searches?This section shows how the frequency of voice searches changes with the environment. People act differently when they are in public and private situations. The usage of voice search also differs according to that. Let’s see how Stone Temple compares it with 2017 inputs. That can give a fair idea of how these changes can impact on your website’s voice search optimisation process. If you take a look at the above factors, the usage may seem down when people are at home alone. However, 2017 sample was quite enormous in comparison to the 2018 sample, so I reckon it a little less or equivalent. However, there is a significant rise in the voice search usage in public areas. This shows how people are inclined towards voice search. Earlier people do not prefer public places for using voice search but at the dawn of 2018, these figures changed dramatically. Many SEO experts are shocked with this lift while some of them are not surprised at all. This search was further filtered by Stone Temple. They analyse the results according to gender, age and education. Let’s see what are the findings.
How People Prefer Searching Online With Their Smartphones?In order to find out the weight of voice search usage, Stone Temple researchers speculate the entire usage of online searching. The first choice of performing online searches are clear with this graph. The question was simply phrased as, “When I need to look up information, I am most likely to … (Please rank your top three choices).” The choices were,
- Use The Voice Search
- Use The Search Window on The Phone
- Using Search Engine Apps
- Ask A Friend Using Messaging app or text message.
Why People Like Voice Searches?I picked this section of their research because this section clears a lot of doubts surrounding voice search. They phrased the simplest question to the respondents, “When using a search engine or a personal assistant (Google Assistant, Siri or Cortana) on your smartphone, what do you like most about using voice commands (Please rank your top three choices)?” The responses are really amazing and clear as well. Have a look at it, The speed of response clearly cut the cream for voice search. Then it was followed by ease of no typing, then the accuracy, then the read back property. The second last position was acquired by people who don’t use it at all. This section of the survey clears that the superfast nature and accuracy rules for voice search.
The General Outcome Of This Survey By Stone TempleYou can read the full article about this survey here. However, still, the insight and the summary is important for a marketer. Everyone who owns a business wants to grow. Voice search is entering the phase where it will grow more emphatically. The era of voice search is upon us. Let’s see what we get from this survey,
- Voice command is growing as one of the major ways to search online.
- Internet of Things is not far now. By 2020, experts believe that apart from mobile and tablets, you will see many other types of devices that will be voice operated.
- The usage of a personal digital assistant like Siri and Cortana will increase.
- People are more comfortable with voice search in comparison to 2017.
- Male Users are voraciously using voice search, but female users are increasing their interest as well.
- Mobile browsers are still the favourites for online searches.
- This survey clears out the Hoax that the trend of voice search is decreasing.
What Is Digital-Muscle Ltd Planning For Voice Search SEO?There are certain milestones we have set for our clients in order to optimise their website for voice searches.
We Think Like A Human Not A Bot
Question Phrase Is Awesome For Us
We understand The Importance Of Microdata
Over To YouSo, voice search is increasing like a wildfire and sooner or later it will cross path your business website. How will you tackle that situation is entirely upon you and your SEO strategies. Let Digital-Muscle build your SEO strategies and spawn you for the upcoming voice search revolution. Till then, have a good one mate. Reference:
stonetemple.com/voice-usage-trends/ searchenginejournal.com/use-voice-search-public-rise-according-2018-study/233883/ neilpatel.com/blog/seo-for-voice-search/ crazyegg.com/blog/optimize-voice-search-siri/