Change in Facebook Newsfeed Algorithm
Recently, on January 11, 2018, Facebook released a new update to hit the rapidly growing business of Fake News. It made substantial changes to its News Feed algorithm. As per the new change, Facebook will give importance to those posts that promote meaningful interactions between people and spark conversions. For this, it will prioritize posts from friends and family over public content. All prominent IT companies, business firms, social media agencies, and digital marketing professionals have welcomed this decision.
Tips to Accommodate This Facebook Update:
Don't get panic because of this Facebook Update. Just follow the below-mentioned tips to make your content sustain this update and make them go viral on the web-
- Motivate fans/followers to add your company’s page to Facebook’s see first feature,
- Conduct Live Streaming to interact with fans/followers face-to-face, answer their questions, and generate leads,
- Share your posts in groups under your niche.
- Local small business owners must use Facebook Local application for business promotion.
- Publish only quality content on your Facebook Page. Share posts that promote your brand and encourage fans to take the desired action,
- Make use of Facebook advertising to promote your brand and make people aware of it,
- Don't get involved in engagement baiting in your posts,
- Use Live videos to communicate with the targeted audience and
- Create groups to build your community and increase the number of followers.
Say No to Engagement Baiting
Did any of your friends ever ask you to like, share, tag his/her post to the maximum? If yes, then you need to be careful if you apply the same approach while promoting your brand on Facebook. Recently, Facebook announced that it will humiliate posts from people and pages that make use of engagement baiting. In simple words, Engagement bait is a trick used by social media optimizers to ask people for likes, shares, comments, etc. Through this process, they aim to boost posts artificially and increase its visibility on the web. All this is done to create social leads and leave the competitors behind. See some Examples-
Solution
Being an ardent social media optimizer, your goal is to share content that benefits the targeted audience and helps you create leads. So, avoid the Spammy call to action buttons as far as possible. Create user-centric content for social media optimisation. Your content must promote meaningful conversions on Facebook at all the times. If you are unable to create customer-centric content for your Facebook Fans, get it from a reputed content writing agency. Update 3.Facebook Custom Audience Size is unavailable & Estimate Reach is finished
Sometimes, you don’t get the desired results despite promoting your brand aggressively on Facebook. So, a good number of entrepreneurs use premium advertising campaigns on Facebook to meet their goals in an easy way. Are you also among them? If yes, then you need to stay alert. It is because Facebook has released a new update to target the unlawful advertising practices on its platform.
Solution:
It is better for you to run premium advertising campaigns as per the guidelines of Facebook. Try to make your Facebook Ads relevant to the targeted audience. Don’t use excessive marketing terms for business promotion. Just meet the demands of your social fans/followers. They will love to be a part of your lead generation process sooner or later.Update 4.
Campaign Budget Optimisation
A few days ago, Facebook released a new update. It was aimed at helping advertisers to use their Ad money effectively and efficiently. Campaign budget optimisation can assist entrepreneurs to allocate their budget money to the best performing data on time
How To Use This Update for Business Promotion
The Facebook Algorithm will offer the best possible results for campaign budget optimisation. As a passionate business person, you should have an idea which ads has great potential to fetch lots of business opportunities. For example- if you run three ad sets with a 10$ daily, you need to use the data provided by Facebook to analyse the performance of all ads and invest money accordingly.
Update 5.
A city-specific section of Facebook App
Tech-savvy people use a number of apps to get products/services in an easy way. Facebook has also made an entry in this field. In order to woo its 2.07 billion users, Facebook is now testing a city-specific news app. This app is likely to help users get local news, announcements, events, gatherings, etc, in an easy way. Named as “Today In”, the app is being trialled and it’s likely to be released soon. This will give a great boost to news and media companies.
