Google Core Update Roll Out DurationGoogle posted a tweet some days ago mentioning the May 2020 Core Update. Not only has the updated started rolling out for users everywhere, but that it would also completely roll out in about one to two weeks. According to Google Search Liaison's tweet: "Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before."
Broader Update to Improve User Search ExperienceThis broad core algorithm will bring about changes to the search engine giant's algorithms and systems. This is different from regular algorithm updates that Google does every now and then to enhance search results. In addition to other improvements, core updates may affect Google Discover. Websites will find their rankings dropping or gaining. This is a common scenario during broad updates. Representatives from Google said: “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don't try to fix the wrong things. Moreover, there might not be anything to fix at all,” Naturally, because Google makes algorithm changes periodically, some websites lose their rankings while others experience bursts in traffic. There is no exact way to address the negative impact of algorithm updates once they roll out. However, you can use analytics to better understand why your website rankings dropped.