Web design services these days tend to be generic or flamboyant. Some designers get caught up in the aesthetics that they forget to design a website that users can easily warm up to. Others are too lazy to go the extra mile and use templates instead.
But designing a functional and user-friendly website is not as hard as it seems. You can actually keep your design simple while paying attention to these important pieces of advice:
1. Make The Most Out Of Unused Or Negative Spaces
Web design parlance calls an unused space (those not occupied by elements on your site) as white space or negative space.
Amateur web designers tend to cram everything on limited spaces when they design a website. The result is often a noisy website that looks confusing or distracting.
The lack of negative or unused spaces can give off a loaded appearance. When a website looks too chatty, visitors tend to skip it.
As a wise and forward-looking entrepreneur, invest in negative space as much as you can. Far from being a ‘waste of space,” negative spaces emphasise important elements on your site, making them stand out. Moreover, because visitors can easily see Call to Action buttons, they will find easier to browse from one page to another.
To increase the white space on your website, break up blocks of text into shorter paragraphs, use bullet points where appropriate, and insert media such as images to break up your text.
2. Colour Combination Is A Game-Changer
Designers tend to overlook colours when building a website. However, if your goal is to profit from your website, remember that colour combination can make or break conversions.
According to web design study, 85 per cent of online buyers will purchase from a website with colours that they like. This is because colours can evoke emotions and reactions and inspire ideas from your visitors. The right colour combination can, therefore, elicit the vibe that’s perfect for your brand.
Experts recommend sticking to a few colours. It limits your ability to highlight important elements such as CTAs which your visitors might overlook when scanning your website.
For better conversions, four colours. One-colour scheme for your background, another colour for your text, a different colour for important links on the page and most importantly, a highly contrasting colour for your calls to action.
Using highly contrasting colours for your CTAs draws more attention to them and increases the chances of your visitors finding and clicking them. This will gradually increase your conversions.
3. Adopt A Straightforward And Easy Navigation System
Only noobs add too many links on primary pages or an exhaustive resource list on the navigation bar.
Will doing this increase the number of clicks to these pages? Yes, it will.
But having too many choices on your navigation bar also clutters it and distracts your visitors, reducing the chances that they will click on the links that send them to pages that are important to conversions; such as your pricing page.
According to Econsultancy, having fewer choices on your navigation bar makes it easier for your visitors to find what they are looking for.
The position of your navigation bar is also crucial to your conversion rates. Navigation bars that are placed in the header of your website convert more than those placed on the sidebars and footer areas. This is because they are easier to find.
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