EnvieSkin is a business in Canberra, and they approached us wanting to attract customers from nearby areas. As most people in skincare were willing to spend money and travel to get treatment, their goal was a definite possibility. The cosmetic sector was also growing fast, and capitalizing on that growth to improve profits was essential. They had hired another Aussie-based firm but were not achieving any results before going to us.
A quick examination of their traffic revealed that they weren’t getting any attention. Their strategies to gain organic visitors weren’t working. We wanted them to improve their ranking on pages that yielded more customers.
After beginning our strategies in 2019, they saw improvements month after month that have led to tremendous growth.
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After examining EnvieSkin’s website, we needed to improve several aspects. They needed to establish themselves as an authority from Canberra to entice people from Sydney and other areas to visit. They also had technical issues preventing them from appearing in online searches. We used a two-pronged approach for their SEO:
One of the most effective strategies for SEO is content, though it takes much time and effort. EnvieSkin hadn’t made any content yet, so first, we started creating it to build the brand and bring in visitors. The goal was to build EnvieSkin’s authority through their content so more websites would link back to them. The more links they had, the better their rankings would be.
It would take too much time to do it organically, so we need to jumpstart it by promoting the content. We used different channels like social media to create visibility for their website. Fresh content was necessary, so we had to keep churning to produce results.
Their goal was to have more customers. It was crucial to target keywords that the locality was searching for. We checked keywords in Canberra and Sydney and began sculpting the content to fit the niche. It wasn’t long before the outreach led to inquiries, many of which eventually became paying customers.
EnvieSkin didn’t have much of a budget, so we worked with what they had and began targeting high converting keywords in the locality. We wanted to make sure they had space in the market to stay visible, carefully checking what their competitors were using.
From there, we made sure that there were no errors or redundancies in the website that may be causing them to rank down. We employed an SEO audit, created internal links to solidify their website’s structure, and created a blog section. These technical aspects ensure higher rankings and more conversions.
EnvieSkin didn’t have much of a budget, so we worked with what they had and began targeting high converting keywords in the locality. We wanted to make sure they had space in the market to stay visible, carefully checking what their competitors were using.
From there, we made sure that there were no errors or redundancies in the website that may be causing them to rank down. We employed an SEO audit, created internal links to solidify their website’s structure, and created a blog section. These technical aspects ensure higher rankings and more conversions.
We try to avoid going up against dominant brands because they have the budget and reputation that could overshadow our clients. This is why we look for big brand dominance ahead of time. Then, we move on to looking at other companies, specifically their content. If they have weaker pages that aren’t well-optimized, we take advantage of the opportunity to outrank those pages.
As a part of the analysis, we also took a look at some of the relevant statistics from similar businesses:
One of the best ways to bring traffic to their site was to focus on 1-3 keyword themes per page. For example, EnvieSkin had an anti-wrinkle injection service, so we began leaning on that topic heavily on its page. We avoided stuffing but instead placed relevant keywords throughout the content to drive traffic.
SEO Audit Procedure
As a part of the audit, we examined common technical issues most websites faced. Addressing this can improve user experience and authority.
The procedures we executed were minimal, as the previous web designer removed most of these issues beforehand. Their page speed was fast, and everything was up-to-date. The only issue with EnvieSkin’s website was their internal linking which our team addressed fast.
We began reaching out to relevant businesses and bloggers to try and establish partnerships. That way, we could start the process of backlinking, which would eventually spread to other places. We also spurred people to comment through calls to action and constant engagement.
Since our SEO campaign, EnvieSkin has improved from having 0 visitors per month to 163 visitors a month within a year. That is a 163% increase, though it did take some time. SEO is all about establishing your website long-term. While explosive growth within a few months is possible, they rarely happen. It’s not uncommon for our clients to truly see results after at least six months of work.
SEO for skin clinics is a slow process, but not having it can lead to many missed opportunities. You can see this from our results with EvieSkin. They had more than double the visibility, better rankings, and an increase in clients.
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EnvieSkin had a solid foundation for skin care SEO which we used as a starting point to help them rank better. It’s not easy to grow traffic, especially when they have zero visitors, to begin with. We welcomed the challenge, and the small business grew. Their numbers are rising, and they continue engaging in business with us.
If you’d like to find out how we can implement SEO for skin clinics for your business, contact us today.
If you're looking for an affordable digital marketing agency and SEO company to work closely with you to get more traffic and sales, you can trust us!
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