Not Updating Website Infrastructure
- Has a design that search engines can easily crawl and cache
- Updated HTML and CSS coding style
- Can be accessed through any kind of device without having to create different websites for desktop, mobile and tablet
- Passes the W3C school markup validator
- Has rich snippets from Schema.org
- Main images have descriptive alt tags (with carefully placed keywords, where applicable)
- Has a helpful 404 Error page
- Has a RSS or XML sitemap
- Presence of a Robots.txt file to define crawling scope and limitations
- Has a sub domain site (for those doing intensive SEO)
- Proper order of header tags (many websites disregard H1 tags or have too many H1 tags, either of which is not good for SEO)
- Shareable with social media buttons
Random Link BuildingSo many SEO specialists underestimate the power of good link building. It’s a new era of digital marketing already but link building is still carried out randomly in certain quarters. More than just sprinkling links to your website here and there, link building should be strategically placed within and outside of your website.
Internal LinkingInternal linking coincides with the principles of on-page SEO. If you are familiar with on-page SEO, this means all your linking efforts transpire within the confines of your website and not outside of it. Internal linking has three components:
- Inter-page links – Links going directly to other pages of your website.
- Intra-page links – Links to sub-headings within a page of a website.
- Links to external sites – Links within your web pages going to other websites or web pages.
External LinkingExternal linking coincides with the principles of off-page SEO. In this kind of linking strategy, links to your website are placed on other websites or web pages such as blogs, online directories, listings, article submitter sites and other external web sources. Whether you’re doing internal or external linking, make sure not to go overboard with your link placement. If an internal page contains an excessive number of links and too little content, Google will tag it as spam and your website may be penalized or demoted in the SERPs. Websites doing SEO also have the tendency to abuse external linking, While having external links is necessary for increasing online visibility, placing links on sites that are not relevant to your niche or inaccessible to your target market may help pull up your rankings but getting the customers you want is another story. Be mindful of the following when pursuing an external linking SEO strategy:
- If you’re submitting a URL to a directory site or an article submitter site, make sure your link is submitted under the correct category.
- Avoid generic link submitters; this is like putting a needle in a haystack.
- Do not use automated mass linking tools if your business belongs to a specific niche or your target market is small.
- When guest posting, make sure to publish your content to a blog or site with a considerable following for a better conversion rate.
- If you must automate, try email outreach; but first, craft a solid outreach letter with links to your website, blog and important social media pages.
- Social media is a great source of traffic so maximize your use of Twitter, Facebook, Google Plus, Instagram and LinkedIn among others.