Every SEO specialist, SEO company and digital marketer already knows about the June 2019 core update that kicked off on June 3rd well until its completion on June 8th. Danny Sullivan from Google had just confirmed to Search Engine Land’s editor that this month’s Google core update has already taken effect.
Just this month, Google rolled out two updates – a core update and a diversity update – that overlapped with one another. The core update began June 3 and was completed on June 8. The diversity update was carried out between June 4 and 6.
The updates took several days to complete because Google had to replicate these algorithm changes on various servers and data centers around the world. The core update is relatively quicker compared to previous updates that took weeks, months or years to completely roll out (i.e. mobile-first index).
It may be too soon to conclude but to say that the updates were run-of-the-mill and did not affect site rankings would be incorrect. Popular publications in the United Kingdom and the United States – Daily Mail and CCN respectively – lost a great chunk of web traffic and SERP rankings. The updates apparently hit them hard.
More data may be needed to see just how much the updates have affected websites. Search Engine Land promised to supply fresh data in the coming days. Note that this article only provides a slight glimpse of the new Google indexing system and does not offer any conclusive statement with regard to the updates. Google has also been mum about their recent activities unlike their previous algorithm updates where they always informed the public about what really went on. The core updates are “noticeable” so the tech giant may want users “to figure it out themselves.”
Every time Google updates their algorithms, there will be changes in your traffic and your analytics data. By keeping up with Google updates – whether core or minor – you can monitor your traffic and see how much you’ve gained or lost.
If you are an SEO company handling several business sites, you would be able to explain to your clients why there were traffic losses. Through timestamps, you can pin-point possible causes of traffic fluctuations (i.e. algorithm updates, an internal glitch or external factors that may have nothing to do with Google).
These overlapping updates can be difficult to digest at times, but experienced SEO specialists are able to identify which update affects what aspect of their optimisation campaigns at a specific time frame.
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