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Knowledge Base

  • Lessons from the World’s Richest Man

    By Christine Hazel 16 Sep 2019

    Jeff Bezos, the world’s richest man to date, shared a glimpse of his mindset every time he undertook a new project. In the 3rd quarter of 2018, Amazon’s estimated value reached 1 trillion USD. A first for an e-commerce store. The founder of Amazon and Blue Origin, and Washington Post’s current owner has come a long way from where he started. Undeniable, however, is his skill in spotting and cultivating breakthrough ideas and turning them into reality. Coming Up with Ideas n the matter of idea generation, Bezos said: "We…

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  • Ranking Loss During a Core Algorithm Update is Not a Penalty

    By Christine Hazel 06 Sep 2019

    So you heard from the grapevine, and Google later confirmed, that a core algorithm update has recently rolled out. But alas, despite consistent and ethical SEO efforts, your rankings for various keywords dropped. You panic. You think something must have caused ranking losses. John Mueller assures us, however, that it is normal for websites to lose rankings during a core update. Google is not penalising you. It just happens. If this is the case, why do websites lose rankings? Mueller explains that every time there is an algorithm update, Google…

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  • Purposeful Selling: Meeting Customers’ Expectations

    By Christine Hazel 05 Sep 2019

    Customer Relationship Management (CRM) systems and programs may have changed the game for the sales industry, but failure rates are still prevalent. Nowadays, customers are not only well-informed and Internet-savvy, they know what kind of product or service they want. This level of exposure raises their expectations, making them more demanding and meticulous. This new breed of customers in the digital era has been a bane for old generation sales teams. Many of them continue to implement outdated sales practices without clear metrics for success, much less understand what customers…

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  • Which Online Ads Annoy Customers?

    By Christine Hazel 30 Aug 2019

    A recent study on digital ad buyers in the United States identified which types of ads can possibly turn consumers off. eMarketer Research enlisted the help of Bizrate Insights to survey digital buyers from the U.S. Respondents were asked about the kinds of ads that discourage them from clicking and vice versa. It did not come as a surprise that two-thirds of said respondents considered autoplay video ads as particularly annoying. Worse, if the volume is turned on. This type of online ad was hands down the most annoying according…

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  • Building Platforms: Lessons Learned from the March 2019 Social Media Outage

    By Christine Hazel 30 Aug 2019

    On March 2019, there was a massive blackout on all social platforms owned by Facebook. The outage undoubtedly affected many businesses across the world - particularly those with online ad campaigns. For that particular day, their ads failed to reach its target quota. Businesses that operate through or heavily used Facebook, Instagram and Whatsapp, a portion of their revenue was gone since no social media strategy worked on that day. And so we're counting the lessons. Using the same mindset used by companies that were doing SEO before Google algorithm…

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