Knowledge Base

  • Why Google AdWords is a Low ROI Solution

    By Christine Hazel 30 May 2018

    AdWords is a popular online advertising tool that websites use to drastically increase their customer base or web traffic. This service was first developed by Google in 2000, approximately 17 years in the making. Cookies and keywords make up the bulk of the AdWords system. Advertisers can choose keywords related to their business niche or industry, while Google matches such data with users' search behaviour. Advertising copies will then appear on relevant pages and websites where your ad appeared receive a portion of the revenue. Be forewarned: just because AdWords…

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  • Stick to Your Shores: Why You Should Not Outsource Web Design or SEO Work Elsewhere

    By Christine Hazel 23 May 2018

    Outsourcing pertains to the allocation of jobs or business processes, mostly back office work, to third party specialists. Either a service provider or a skilled freelancer performs work your company cannot or would not deal with on your behalf. Service providers carry out specific tasks requested by your company within a given time frame. Some outsourcing partnerships can extend indefinitely for as long both parties are in agreement. Your chosen provider may ask you to pay a setup fee. In most cases, you will only pay for services rendered. Everything…

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  • Reinforce Your SEO Campaign with Gmail Remarketing

    By Christine Hazel 11 May 2018

    There is something about email remarketing that transforms mildly interested but hard-to-convince prospects into actual paying clients. Ad marketers once lamented the fact that they couldn’t use Gmail Sponsored Promotions for email remarketing campaigns. This could have boosted their email campaign and search remarketing efforts. Moreover, retargeting your emails helps you come up with better strategies for effectively engaging potential and existing customers without relying on ads. But thankfully the narrative has changed. Google introduced Gmail remarketing in November 2017 much to the delight of online marketers. Unfortunately, several marketers…

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  • 3 Pitfalls of Digital Marketing Every Business Should Avoid

    By Christine Hazel 03 May 2018

    Ever since digital marketing took the Internet by storm, many gurus have emerged with their two cents about the field. While we laud their contributions, we also need to understand that digital marketing is an evolving field that changes with the technology of the times. What we know about online marketing tools and search engines at present can change any minute. And there is no end to algorithm updates or new coding styles. But despite its ambivalent tendencies, digital marketing works because it is more flexible and affordable compared to…

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  • Take a Break from Your Business, Leave Your Marketing and Web Design to Digital Muscle

    By Christine Hazel 27 Apr 2018

    Is your business growing at a rate beyond your expectations? Or are you not getting the return on investment you thought you would? You worry about the future of your business and the staff under your care. You even wonder what you can possibly do to make more profit or restore the ones you've lost. With your business concerns piling up, you feel like the world is on your shoulders. A proper vacation sounds appealing. Not to mention a space where you need not be bothered But just thinking about…

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