CLIENT PROFILE
123Inkjets is an Australian based ink and toner cartridges provider with an inexpensive range of products to choose from. Established in 2003, 123Inkjets has proved to be one of the most renowned cartridges providers across Australia for its excellence in customer service and offering quality cartridges at a discounted price. Their reputation is further enhanced by partnering with Lexmark which authorises 123Inkjets as a supplies partner.
THE BRIEF
- Improving the ranking of a number of non-branded keywords on Google.
- Increase revenue through traffic to the site.
- Improve the ranking of local and region keywords in a competitive marketplace.
OUR STRATEGY
After investigating the entire site to determine the areas that needed improvement and refinement, we created a holistic strategy encompassing content and technical factors. Fresh and relevant content was placed throughout the site and an appropriate and focused outreach strategy was implemented.
THE RESULTS
The rankings of the site have improved significantly since coming off an SEO campaign with a previous company.-
Visibility has increased by at least 40%
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Improved rankings for highly competitive keywords
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Localised keywords were all ranking on the first page of Google.
CLIENT COMMENTS
“Digital Muscle has played a vital role in ensuring 123Inkjets always rank above our competitors which in turn is having very positive results for our business. We look forward to continuing our SEO campaign with them in the years to come”.
Allen Tsang – 123inkjets.com.au
